Familiarity breeds contempt, and nowhere is that made more explicit than when shopping online. By deleting your cookies and returning to internet stores you’ve previously bought at, you may find yourself getting discounts usually reserved to lure in first time buyers.

Appscout tells how one lady saved $44 on a hotel room after she happened to clear her cookies while making reservations. In 2005, it was reported that Amazon.com first-timers were getting pitched $22.74 for a CD vs $26.24 for repeat customers.

Check out the complete story from AppScout here.